B2B software and SaaS advisory

Clearer markets, stronger strategy, better exits.

C Squared E helps enterprise technology companies reduce uncertainty, sharpen go-to-market decisions, and build long-term value.

Chad Eckes
Founded in 2008 Independent advisory led by Chad Eckes
35+ clients Across B2B software and SaaS
90 engagements Short and long-term strategy work

About the firm

Practical strategy support for high-stakes growth decisions.

C Squared E is a boutique management consulting firm focused on enterprise technology, software, and SaaS businesses. The firm helps companies grow by analyzing markets, shaping strategy, and turning plans into action.

Where C Squared E helps

Advisory work built around market clarity and business value.

Choose a focus area to review the advisory detail.

Market and customer research

Understand what the market actually wants.

Use primary and secondary research to identify attractive segments, customer needs, buying signals, competitive pressure, and where the product has the strongest right to win.

Case study

Finding the right market for a clinical decision support product.

Client profile

Clinical decision support software business.

Situation

A two-year-old product with under-performing sales lacked focus and was being questioned by upper management.

Result

Chad gathered the voice of the market and recommended where to take the product. After further product and marketing investment, sales grew 100% over the next two years.

Services and work samples

A real presentation viewers can move through.

The market research sample is built into the page as a working slide presentation, with related source materials summarized nearby.

Source materials

SaaS financials and business plan Forecasts, customer acquisition costs, and lifetime value.
Corporate development M&A Buy-side process, analysis, and strategic thinking.
Segmentation scorecard Rank potential market segments by observable attributes.
Qualitative research report Recommendations based on interviews with market experts and buyers.
Marketing plan TAM estimates, channel strategy, and demand generation tactics.

Market research presentation

US Market Entry Strategy

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US Market Entry Strategy slide

Contact

Talk with Chad about growth, M&A, or exit strategy.

Providing acuity for organic growth, M&A, and exit strategy formation.

Chad Eckes